Marketing Concentration

The W. P. Carey Marketing concentration equips students with a strong, distinctive set of skills that are sought by a wide variety of firms spanning services, consulting, consumer products, and business to business industries. Recognizing that sales, profits, and employment in the services sector of advanced economies are growing faster than in manufacturing, the concentration provides students with a strong foundation of strategic marketing expertise plus what we call “the services edge” — distinctive expertise in services marketing and management that few other MBA programs can deliver. The concentration is closely allied with the W. P. Carey Center for Services Leadership, the world’s leading source of expertise and executive education concerning services marketing and management.

As a career, marketing is exciting, challenging, and encourages executives to develop a strategic, senior management perspective early in their career. Executives charged with developing a new product or service, communicating its positioning versus competitors, or winning a war for market share must understand the firm’s positioning, sources of competitive advantage, and strategic goals. The strategic perspective that marketers must take early in their career has made marketing a strong career path to senior management positions.

The Marketing concentration is appropriate for students who plan to start their careers as services marketing managers, consultants, entrepreneurs, and non-profit marketers. Graduates find their expertise in services marketing and management provides them with a competitive advantage in a variety of areas-consumer services (e.g., finance), business to business services, health care, consulting and also consumer products companies that are seeking to increase customer loyalty and profits through service offerings.

Student Organizations

W. P. Carey GPO Strategic Marketing Association
This association facilitates learning and networking opportunities for MBA students studying or planning a career in supply chain management.